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Guide de l’occasion achat, par Claude Massot et Jacques Séguéla, Morel 1968
€22.00
Guide de l'occasion achat is an original book-object published in 1968 by Robert Morel as number 45 in the celebrated O series. Written by Claude Massot and Jacques Séguéla, it focuses on the second-hand car market, but its real originality lies in its design.
The book features two covers and an ingenious double-sided reading format. Remarkably, whichever side the reader starts from, the opening sentence remains the same:
"In every deal, there is always a thief and a victim."
Part practical guide, part social observation and part publishing experiment, the book perfectly reflects Robert Morel's innovative approach to book design.
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Condition
Small-format circular book bound with a metal ring. A few foxing spots to several pages and to both covers. Very good overall condition.
Collector's Interest
A characteristic example of Robert Morel's celebrated O series, combining inventive design, social observation and publishing creativity. An appealing item for collectors of book-objects, experimental publishing and twentieth-century French graphic design.
C218-17
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Guide de l'occasion achat is an original book-object published in 1968 by Robert Morel as number 45 in the celebrated O series. Written by Claude Massot and Jacques Séguéla, it focuses on the second-hand car market, but its real originality lies in its design.
The book features two covers and an ingenious double-sided reading format. Remarkably, whichever side the reader starts from, the opening sentence remains the same:
"In every deal, there is always a thief and a victim."
Part practical guide, part social observation and part publishing experiment, the book perfectly reflects Robert Morel's innovative approach to book design.